Smart Choices - Hammond J.S. - Book
  • Smart Choices - Hammond J.S. - Book

Smart Choices - Hammond J.S. - Book

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Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which cho
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Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which choice is the smart one? How can we be consistent and confident in our decisions? In this book from the three leading authorities on decision-making, readers learn how to approach all types of decisions with a simple set of skills developed by professors from Harvard, MIT, and the University of Southern California. Combining solid research with common sense and practical experience, this user-friendly guide shows readers how to assess deep-seated objectives, create a comprehensive set of alternatives, determine likely consequences, make tradeoffs, and grapple with uncertainty. Not only will readers learn how to make decisions, they will learn how to make the smartest decisions. For anyone caught at a confusing crossroad-whether you'sre choosing between mutual funds or deciding where to retire -the Smart Choices program will improve your decision-making abilities immediately, and make your life more rewarding and fulfilling. John Hammond, Ph.D., is a renowned management consultant and a former professor at both Harvard and MIT. He is also the coauthor of Strategic Market Planning. Ralph Keeney, Ph.D., is the author of Value-Focused Thinking and runs a consulting practice in San Francisco, where he lives. He is also a professor at the University of Southern California. Howard Raiffa, Ph.D., now professor emeritus , has taught the art and science of decision making and negotiations in the Schools of Business, Public Policy, Law, and Medicine at Harvard University for almost five decades. He is widely recognized as one of the founders of the field of decision sciences. Introduction to the Paperback Edition - Preface 1. MAKING SMART CHOICES How to think about your whole decision problem: a proactive approach 2. PROBLEM How to define your decision problem to solve the right problem 3. OBJECTIVES How to clarify what you'sre really trying to achieve with your decision 4. ALTERNATIVES How to make smarter choices by creating better alternatives to choose from 5. CONSEQUENCES How to describe how well each alternative meets your objectives 6. TRADEOFFS How to make tough compromises when you can'st acheive all your objectives at once 7. UNCERTAINTY How to think about and act on uncertainties affecting your decision 8. RISK TOLERANCE How to account for your appetite for risk 9. LINKED DECISIONS How to plan ahead by effectively coordinating current and future decisions 10. PSYCHOLOGICAL TRAPS How to avoid some of the tricks your mind can play on you when you'sre deciding 11. THE WISE DECISION MAKER How to make smart choices a way of life A Roadmap to Smart Choices - About the Authors
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